main / work/fornova
Fornova ROAS platform
Predicts and measures return on ad spend for hotels. Piloted across Hilton properties in APAC, then signed commercially.
Proprietary B2B platform built for Hilton. No public interface, so no screenshot.
the problem
What needed solving
Hotels spend heavily on ads and struggle to tie that spend to bookings. The goal was a platform that predicts and measures return on ad spend, good enough that a global chain would sign for it.
what shipped
What I did
- Co-defined and built the AI/ML platform from first idea to a market-ready product.
- Ran the pilot across 50 to 60 Hilton properties in APAC.
- Closed the commercial contract after the pilot.
what moved
The outcome
- 60 to 200%ROAS lift in 6 to 12 months
- 50 to 60Hilton properties in the pilot