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Strauss Water IoT
Hundreds of thousands of water devices across Israel, the UK, the EU and the US, on one platform.

The shipped product: Strauss Water app screens in Hebrew showing filter status and the next service date.
the problem
What needed solving
One water-delivery platform had to serve four markets with different regulations, while software, hardware and chemical engineers each worked to their own plan.
what shipped
What I did
- Led product for the IoT platform as it scaled to hundreds of thousands of devices.
- Aligned software, hardware and chemistry teams on one plan, and met regulations in four markets on a single platform.
- Shipped remote monitoring and predictive maintenance without interrupting active devices.
- Owned pricing and launch.
what moved
The outcome
- 4markets on one platform
- 100,000sconnected devices